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Services

What I can create for your brand.

Clear starting points for businesses at different stages. Each offer defines what is included, what the starting investment covers and where additional work may be needed.

The value comes from the thinking behind the website: research, structure, design, responsive implementation and a clear client journey.

Prices are shown in South African rand. Final pricing is confirmed in your project proposal.

Website builds

01
Service

Focused Website

One purposeful page for a clear offer and a confident first impression.

Who it is for
One focused offer, a launch, or a service business needing a purposeful one-page website.
What it helps achieve
A clear, credible first impression and one obvious route to enquiry or booking, without the scope of a multi-page site.
Starting scope
One page, up to eight purposeful sections.
Included work, timing, reviews and payment
Included work
  • One page with up to eight purposeful sections.
  • Questionnaire and a focused discovery call.
  • Structure and refinement of your draft text. I do not write all content from a blank page.
  • One standard enquiry form, or a booking-link integration, or a lead-capture integration, agreed in the quote. Complex integrations are separate.
  • Basic on-page SEO: page title, meta description, sensible headings, image descriptions and indexability checks.
  • Connection to an agreed analytics account where suitable access is supplied and privacy requirements are met.
  • Thirty calendar days of build-related launch support from the agreed launch date.
Typical timing

Typically 2 to 3 weeks after deposit, agreed content and access, subject to timely feedback.

Review rounds

One consolidated review round.

Payment structure

50% to start and reserve the project, 50% after final approval and before launch or transfer, under the agreed contract.

Starting investment
from R4,500
Discuss a Focused Website
02
Service

Signature Website

A considered multi-page website that gives your services, story and proof room to work.

Who it is for
A service business needing a fuller website with room to explain its offer and demonstrate credibility.
What it helps achieve
Room to explain each service, show genuine proof and guide visitors from first visit to a confident enquiry.
Starting scope
Up to five core marketing pages.

A project such as Shalicious Nails is closest to this service, with selected additions quoted according to the required functionality.

Included work, timing, reviews and payment
Included work
  • Up to five core marketing pages.
  • Discovery, page structure and custom responsive design and build.
  • Organisation and refinement of your draft text.
  • Thoughtful placement of genuine proof and clear enquiry paths.
  • One standard enquiry form, plus links to relevant existing booking, WhatsApp or social destinations where supplied. Not multiple custom integrations.
  • Basic on-page SEO and social metadata; agreed analytics connection where access and privacy conditions are met.
  • Thirty calendar days of build-related launch support from the agreed launch date.
Typical timing

Typically 4 to 6 weeks after complete inputs and deposit, with timely feedback.

Review rounds

Three consolidated review rounds in total across the project.

Payment structure

50% to start, 50% after final approval and before launch or transfer.

Starting investment
from R7,500
Discuss a Signature Website
03
Service

Website Transformation

A strategic redesign for a website your business has outgrown.

Who it is for
An existing website that needs strategic reassessment and a more appropriate design and structure.
What it helps achieve
A website that reflects where the business is now, with clearer structure and a better route to enquiry than the one it replaces.
Starting scope
Redesign and build of up to five core marketing pages.
Included work, timing, reviews and payment
Included work
  • Initial audit and decisions about what to retain, revise or remove.
  • Redesign and build of up to five core marketing pages.
  • Migration of approved content for those pages.
  • Basic redirect mapping where the current platform, hosting and access allow it.
  • Responsive design, basic on-page SEO and checks of key enquiry paths.
  • Thirty calendar days of build-related launch support from the agreed launch date.
Not included
  • Bulk catalogue migration.
  • Email infrastructure migration.
  • Recovery of inaccessible old systems.
  • Unsupported custom-platform work.
Typical timing

Typically 4 to 7 weeks after complete inputs and deposit, subject to migration complexity and timely feedback.

Review rounds

Three consolidated review rounds in total across the project.

Payment structure

50% to start, 50% after final approval and before launch or transfer.

Starting investment
from R8,500

The additional audit and migration decisions are what distinguish this from a new Signature build.

Discuss a Transformation

Which option fits?

You have one clear offer, a launch or a new business, and need a purposeful single page.

Focused Website

You need several pages to explain your services, show proof and build confidence.

Signature Website

You already have a website, but it no longer reflects the business or guides visitors well.

Website Transformation

You are unsure what is holding the current website back, or what to change first.

Website Clarity Audit

Get clarity before building

Two smaller starting points for when the right next step is not obvious yet. Neither includes a website build.

04
Service

Website Clarity Audit

Understand what is getting in the way, and what to improve first.

Who it is for
An existing website, when you need to understand what should change before committing to a rebuild.
What it helps achieve
A prioritised understanding of what to fix first, before committing to a rebuild.
Starting scope
Up to five priority pages reviewed. No implementation.
Included work, timing, reviews and payment
Included work
  • Review of up to five priority pages across desktop and mobile.
  • Assessment of clarity, visual hierarchy, trust cues, usability, calls to action and the enquiry path.
  • A 15 to 25 minute recorded walkthrough.
  • A concise written action plan, prioritised as urgent, important or later.
  • One clarification email within five business days of delivery.
Not included
  • Implementation of the recommendations.
  • Full copywriting.
  • A comprehensive technical SEO audit.
  • Legal or security certification.
  • Promised commercial results.
Typical timing

Typically 3 to 5 business days after payment and complete information.

Review rounds

One clarification email within five business days of delivery. This is not a build review round.

Payment structure

100% upfront for the standard scope.

Starting investment
R1,250

Fixed price for the standard scope.

Enquire about an audit
05
Service

Brand & Website Direction

Find the structure, message and visual direction before you build.

Who it is for
A business that needs a clear direction before design and build.
What it helps achieve
Agreed structure, message and visual direction, so a later build starts from clear decisions.
Starting scope
A 5 to 8 page direction document. No website build.
Included work, timing, reviews and payment
Included work
  • A discovery session of up to 60 minutes.
  • Audience, offer and credibility summary.
  • Sitemap and page roles.
  • Homepage message hierarchy and visual direction.
  • A 5 to 8 page direction document.
  • One consolidated refinement round.
Not included
  • Logo or full brand identity design.
  • Full copywriting.
  • The website build itself.
  • A formal research study.
Typical timing

Typically 5 to 7 business days after the session and complete inputs.

Review rounds

One consolidated refinement round. This is not three website revision rounds.

Payment structure

100% upfront for the standard scope.

Starting investment
from R2,500
Discuss your direction

What every website includes

  • Strategic discovery
  • Clear content structure
  • Custom visual direction
  • Responsive desktop, tablet and mobile design
  • Clear enquiry or booking pathway
  • Copy organisation and refinement from supplied content
  • Basic SEO foundations
  • Relevant contact integrations
  • Launch assistance
  • Thirty days of build-related support

Available additions

Added to a build when the project needs them, quoted and agreed before work begins.

  • Additional pages
  • Full copywriting
  • Brand refinement
  • Private client-editing access
  • Advanced forms
  • Booking or payment integrations
  • Additional review rounds
  • Ongoing website care
Additional standard page
Only when it reuses an approved layout and you supply the final content.
R450
Additional custom page
Subject to scope.
R750 to R1,200
Complex additions
Discussed and agreed before any work begins.
Separately quoted
Approved out-of-scope work
Only after written approval.
from R600/hour

Project boundaries and additional work

These apply to every build unless the signed quote expressly includes them.

Content responsibility
You provide the business information, draft text and imagery. I organise and refine what you supply so the website reads clearly and supports the intended client journey. Full copywriting from a blank page is available as a separately quoted addition.
Running costs
Hosting, domain registration, business email, platform subscriptions and usage charges are separate unless explicitly included. Care is optional, but third-party recurring website costs still apply.
Review rounds

The Focused Website includes one consolidated review round. The Signature Website and Website Transformation include three in total across the project, not three rounds for every page or phase.

One consolidated submission of feedback on the presented work. New directions, changes to previously approved elements and additions outside the agreed scope may be quoted separately.

Thirty days of launch support
Thirty calendar days from the agreed launch date, covering faults in the agreed website build and Novum-supplied integrations. It does not include new pages, new functionality, content replacement, third-party platform outages, changes you make yourself or work outside the approved scope. These descriptions do not remove your statutory rights.
Additional work and third-party services
  • Additional pages, ecommerce, payment systems, membership and complex backend functionality.
  • Full brand identity design and full copywriting.
  • Paid third-party services and subscriptions.
  • Legal drafting. Client-supplied legal text and any legal-page implementation is addressed in the quote.
“From” pricing
A 'from' price genuinely buys the stated base scope. The final quote depends on your confirmed requirements.
Out-of-scope approval
Work outside the agreed scope is only started after you approve it in writing. Approved out-of-scope work is charged from R600 per hour, or quoted separately for larger additions.

Keep your website cared for

A considered website needs more than a successful launch. Novum Care provides ongoing checks, controlled content updates and practical support so that your website remains current, functional and professionally maintained.

Novum Care is optional. It is separate from the thirty days of launch support included with a build.

Foundation Care

R450 per month
  • Up to 20 minutes of edit time in total each month
  • Monthly website health check and a check of key forms and links
  • Initial response within 5 business days

Managed Care

R850 per month
  • Up to 60 minutes of edit time in total each month
  • Same checks, plus a simple analytics snapshot where analytics is connected
  • Initial response within 3 business days

Atelier Care

R1,650 per month
  • Up to 120 minutes of edit time in total each month
  • Same checks and snapshot, plus a monthly insight and recommendation
  • Initial response within 2 business days
What Care covers, and what it does not
  • Novum Care is primarily for websites built by Novum Atelier.
  • Compatible websites built elsewhere may be accepted after a technical review.
  • An externally built website may require paid onboarding, an audit or a separately quoted migration before Care can begin.
  • Hosting, domains, business email, licences, subscriptions and other third-party costs remain separate unless explicitly included in writing.
  • Care is managed maintenance. It is not unlimited edits, redesign work, emergency recovery or continuous security monitoring.
  • Time allowances are each plan's total, not cumulative across tiers, and unused minutes do not roll over.
  • Minor edits mean small changes to existing text, images or links within existing layouts. New pages, features, redesigns and large content replacements are separate work, approved before charging.
  • Response time means acknowledgement and initial assessment, not guaranteed completion. Business-day support only, with no 24/7 service.
  • The monthly health check is not a security audit, and does not promise continuous monitoring, backups, restoration or security guarantees.
  • Care is optional and is distinct from the thirty days of launch support included with a build.
Ask about Novum Care
Start a Project→See the process
FAQ

Questions about services.

A Focused Website starts from R4,500, a Signature Website from R7,500 and a Website Transformation from R8,500. A Website Clarity Audit is R1,250 and Brand & Website Direction starts from R2,500. Each price buys the stated base scope, and the final quote depends on your confirmed requirements.
You provide the business information, draft text and imagery. I organise and refine what you supply so the website reads clearly and supports the intended client journey. Full copywriting from a blank page is available as a separately quoted addition.
The Focused Website includes one consolidated review round. The Signature Website and Website Transformation include three consolidated review rounds in total across the project, not three per page or phase. Brand & Website Direction includes one consolidated refinement round. The Website Clarity Audit includes one clarification email within five business days of delivery.
A Focused Website is typically 2 to 3 weeks, a Signature Website 4 to 6 weeks and a Transformation 4 to 7 weeks. Estimates begin once the deposit, content and access are in place, and depend on timely consolidated feedback.
Website builds are 50% to start and reserve the project, then 50% after final approval and before launch or transfer, under the agreed contract. The Clarity Audit and Brand & Website Direction are paid 100% upfront for the standard scope.
Thirty calendar days of launch support from the agreed launch date, covering faults in the agreed build and in integrations I supplied. It does not cover new pages, new functionality, content replacement, third-party outages or changes you make yourself. Hosting, domains, business email and platform subscriptions are separate recurring costs.
No. If you already have branding, I can work with it. If not, Brand & Website Direction sets the structure, message and visual direction before a build begins.
No. Beauty, wellness and other trust-led service businesses are a natural fit, but I work with service-based businesses that want a refined, credible online presence.
Yes. Every website is designed and tested to work clearly across desktop, tablet and mobile.
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