Shalicious Nails
A responsive website for a nail and beauty studio at The Houghton Hotel, bringing its services, work and booking journey into one clear online experience.
- Industry
- Beauty & Wellness
- Location
- The Houghton Hotel, Johannesburg
- Project type
- Website Design and Development
- Status
- Commissioned Website · Live
- Studio
- Novum Atelier
A clearer digital home for Shalicious.
Shalicious Nails needed one place where clients could understand the complete treatment offering, see the quality of the work and find the practical information needed before making contact.
Novum Atelier brought the salon’s services, portfolio, experience, reviews, loyalty benefits, policies and booking details into one considered website.
The brief
Create a website that felt recognisably Shalicious: polished, expressive and welcoming, with a clear route from exploring the work to making an appointment.
The response
The website balances visual personality with practical information. The work remains prominent, while organised treatment categories, reassurance and visible contact options help clients decide what they need and take the next step.
Designed around the way clients choose.
The website needed to do two things well: show the quality of the work and answer the practical questions that influence whether someone books.
The structure moves from first impression into treatments, portfolio work, the salon experience, reviews, loyalty information, policies and direct contact.
The same clarity on every screen.
The mobile layout keeps the main service message, portfolio and booking action easy to find without reducing the personality of the design.
The treatment range, organised.
Expandable treatment information makes the full offering easier to explore without placing every service description on screen at once.
Clients can move between Nail Services, Bio Sculpture, Gelish, Waxing, Threading, Lashes and Brows before choosing the relevant enquiry action.
More than an appointment.
The website also communicates what clients can expect from the experience: choosing a treatment, sharing references and leaving feeling renewed.
This gives the salon’s personality a role beyond the practical service list.
The work remains the focus.
Large-format photography gives Shalicious space to demonstrate different styles, detail and custom nail art through the work itself.
What Novum created.
- Website strategy and content structure
- Copy organisation and refinement
- Custom visual direction
- Responsive desktop and mobile design
- Treatment and service organisation
- Portfolio presentation
- WhatsApp contact journey
- Reviews and reassurance
- Policies and practical information
- Magic Stamp loyalty information
- Private client-editing access
- Launch support
Built to remain useful after launch.
Shalicious received private access for managing routine website content after launch.
The system allows updates to services, photographs, policies, reviews, specials and contact information without exposing editing controls to public visitors.
A clearer journey from first impression to enquiry.
- The complete treatment range became easier to explore.
- The salon’s work received a more prominent portfolio.
- WhatsApp contact became easier to find.
- The mobile experience became clearer.
- Loyalty, policies and practical information were organised into one journey.
- The client gained greater control over routine website updates.
One place to understand, choose and get in touch.
Shalicious now has a consistent digital home where clients can see the work, explore treatments, understand the salon experience and move towards an appointment.
Visit Shalicious Nails online.
Explore the completed website and full client experience.
Planning something similar?
The Shalicious website is closest to a Signature Website scope, with selected additions including private client-editing access.