Dr Alexandra Botha Website Redesign Concept
A specialist surgical website reviewed and reimagined for greater clarity, trust and ease of use.
An independent, uncommissioned website audit and redesign concept by Novum Atelier. This is not a commissioned client project or a live implementation. No endorsement is claimed.
The existing website felt information-heavy and visually dense, with limited hierarchy and unclear next steps.
Clearer service structure, softer visual identity, stronger first impression and an easier patient journey.
A more trustworthy, refined website that would be easier to navigate and clearer to act on.
Click any screenshot to view it in full detail.
The proposed shifts.
- ✦Clearer service structure
- ✦Softer visual identity
- ✦Stronger first impression
- ✦Easier patient journey
- ✦Clearer consultation path
- ✦More refined presentation
- ✦Better use of whitespace
- ✦More trustworthy experience
The existing site felt information-heavy and visually dense.
- ·Busy visual background made key information harder to scan
- ·Older layout with less defined visual hierarchy
- ·Less clear service navigation
- ·Less immediate sense of a specialist practice
- ·Content felt more informational than guided
The proposed concept feels considered and easy to navigate.
- ·Clear location and service positioning
- ·Softer, more refined visual identity
- ·Better use of whitespace
- ·Stronger patient journey
- ·Clearer procedure categories
- ·More polished, trustworthy feeling
- ·Stronger consultation CTA
The proposed redesign would move the website from a basic online presence to a considered digital experience. Calmer, clearer and easier for patients to navigate.