Website redesigns — from outdated to intentional.
A website redesign is not just a visual update. It changes how people experience the brand — what they notice first, how clearly they understand the services and how confident they feel reaching out.
Dr Alexandra Botha Website Redesign
A specialist surgical website redesigned for greater clarity, trust and ease of use.
The original site felt informational and visually dense, with limited hierarchy and unclear next steps.
Clearer service structure, softer visual identity, stronger first impression and an easier patient journey.
A more trustworthy, refined website that's easier to navigate and clearer to act on.
Click any screenshot to view it in full detail.
The shifts that made the difference.
- ✦Clearer service structure
- ✦Softer visual identity
- ✦Stronger first impression
- ✦Easier patient journey
- ✦Clearer consultation path
- ✦More refined presentation
- ✦Better use of whitespace
- ✦More trustworthy experience
The previous site felt information-heavy and visually dense.
- —Busy visual background made key information harder to scan
- —Older layout with less defined visual hierarchy
- —Less clear service navigation
- —Less immediate premium positioning
- —Content felt more informational than guided
The new site feels considered and easy to navigate.
- —Clear location and service positioning
- —Softer, more premium visual identity
- —Better use of whitespace
- —Stronger patient journey
- —Clearer procedure categories
- —More polished, trustworthy feeling
- —Stronger consultation CTA
"The redesign moves the website from a basic online presence to a considered digital experience — calmer, more premium and easier for patients to navigate."